Implementing Search Engine Optimization (SEO) tricks into your blog’s layout and writing are excellent ways to drive continuous traffic to your firm’s blog. You can get started by doing some basic keyword research to determine which keywords are likely to…
The Internet provides consumers with the choice of thousands of attorneys at the click of a mouse. As a result, the Internet marketing arena has become increasingly competitive. When it comes to your PR and Internet marketing efforts, remember one…
Have you ever wondered why reporters are not contacting you as a legal source for stories they are working on? You have probably noticed that the reporters in your area tend to contact the same small group of attorneys…
We are often asked by attorneys, “Which weighs heavier in the minds of potential clients, client reviews or peer endorsements?” The answer is client reviews. The Local Consumer Review Survey of 2012 showed that 52% of consumers reported that positive…
Last year was all about driving prospective clients to your firm’s website and social media sites by way of Search Engine Optimization. 2013 is going to be about converting those site visitors into actual clients! Below are steps you can…
As an attorney, chances are you have had at least one unhappy client. Legal matters bring up all sorts of emotions for your clients and they may blame you for things that are out of your control. These situations can…
With the New Year just around the corner, PR Pros expect 2013 to be an explosion of communication and Internet trends transforming the fields of public relations, Internet marketing and social networking. Here are 13 trends we are watching out…
Social media has become a powerful and cost-effective marketing tool used by attorneys to enhance relationships with clients, gain referrals and ultimately obtain more cases. Recently, the Florida Bar’s Standing Committee on Advertising released an updated list of guidelines for…
Even attorneys make writing mistakes. This doesn’t always have to be an error; it could just be a common flaw or overused term that is damaging the quality of your writing. Below are the 10 most common legal writing mistakes…
Many attorneys struggle to gain new followers once they set up their social media profiles. We are often asked the question, “Should I buy my followers?” We highly recommend that our clients do not engage in this practice. Although it…