The Internet provides consumers with the choice of thousands of attorneys at the click of a mouse. As a result, the Internet marketing arena has become increasingly competitive. When it comes to your PR and Internet marketing efforts, remember one thing: quality over quantity. Your time is better spent writing valuable content, as opposed to posting excessive pieces of mediocre content. For example, when you are writing content for your website or blog, research words you can include that will increase your Search Engine Optimization (SEO). Terms you use on a regular basis might not be the keywords that your prospective clients would enter into a Google search. Using highly effective keywords is an easy and cost effective tool that can increase your firm’s search engine ranking.
Carefully crafting your content is a way for you to use “Pull Marketing” as opposed to “Push Marketing.” Push marketing is the promotion of a product or service where the company pushes the consumer toward the product. In the legal field, push marketing can be overwhelming for prospective clients. Increasing the quality of your content will allow you to “pull” followers toward your brand, without being overly aggressive. Think of the content you post as your firm’s voice. If you post relevant and relatable content, prospective clients will continue reading.
At Pristine PR, our content writers are experts in determining which key words register best with the search engines. We post daily blogs for our clients, who have witnessed firsthand the results of our efforts. If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact Kristine B. Snively at (954) 376-3683. Also serving Central Florida and surrounding areas at (407) 982-1707.