Generating referrals is an essential part of a law firm’s success. There are two main types of referrals that make up a balanced and effective referral marketing strategy. These include: - Experience-based referrals. These referrals are generated as a direct…
This is the final month for Best Lawyers nominations. You can nominate an attorney by filling out the nomination form online at https://www.bestlawyers.com/nominate. Choose up to three practice areas for a nominee. Once nominated, recognitions are based purely on the…
It’s no secret that an effective email marketing campaign can turn your list of contacts into clients, but if not executed properly the effects can have a negative impact on your law firm marketing. Here are some common email marketing…
Voting for Florida Trend’s Legal Elite is now open to all members of the Florida Bar actively residing and practicing in Florida. It’s easy to vote. Simply go to http://www.FloridaTrend.com/LegalEliteVote18 and fill out and submit your ballot online. You will need to…
Client reviews are a critical component to a law firm’s online reputation. These reviews can essentially make or break your practice. A recent study found that 88% of consumers read and used reviews to determine the quality of a local…
We are pleased to announce the launch of our brand new website. After months of hard work and dedication, the site is officially LIVE! The new site URL is https://pristinepr.com/. The updated site includes changes to structure and navigation, with…
Client reviews are important to building your law firm’s online reputation and even help improve your Google search engine ranking. But what is the most effective way to go about getting these reviews? The first step is to ASK. It…
With so much attorney competition online, there are few things more powerful than a successful SEO strategy. While the knowledge of search algorithms can come in handy, there is more to SEO success than understanding the numbers. In fact, it…
Content marketing begins with a blog. Your firm’s blog is the focal point that links together all of your content marketing efforts. This includes your firm’s email marketing sign-up forms, social media share buttons, press releases, events, sponsorships, seminars, webcasts,…
There are a number of factors that can have a negative effect on your search engine ranking. Here are some of the biggest factors that have a negative impact on Google’s ranking algorithm. Spam links. After Google introduced its Penguin…