Smart legal marketing begins by focusing in on your current network of clients, past clients, attorney referrals, colleagues, even family and friends. If leveraged effectively, these key resources can provide your firm with the potential for significant growth- at a…
Generating referrals is an essential part of a law firm’s success. There are two main types of referrals that make up a balanced and effective referral marketing strategy. These include: - Experience-based referrals. These referrals are generated as a direct…
With so much attorney competition online, there are few things more powerful than a successful SEO strategy. While the knowledge of search algorithms can come in handy, there is more to SEO success than understanding the numbers. In fact, it…
Content marketing begins with a blog. Your firm’s blog is the focal point that links together all of your content marketing efforts. This includes your firm’s email marketing sign-up forms, social media share buttons, press releases, events, sponsorships, seminars, webcasts,…
There are a number of factors that can have a negative effect on your search engine ranking. Here are some of the biggest factors that have a negative impact on Google’s ranking algorithm. Spam links. After Google introduced its Penguin…
The strategic value of obtaining legal awards in your particular area of practice is an excellent way to gain an edge over the competition and strengthen your law firm’s brand recognition. Here are some simple (and immediate) ways you can…
As an attorney, you may be wondering how Instagram can factor into your firm’s marketing. We have identified some key ways law firms can generate more leads and capitalize on one of the latest social networking sites. Show a more…
Being selected as a Super Lawyer is a prestigious honor, with only five percent of attorneys selected to the list and two and a half percent selected to the Rising Stars list in each state. Before promoting your Super Lawyers…
I am often surprised by the number of attorneys who choose to neglect their AVVO profiles. Every member of the Florida Bar has an AVVO profile, but it is up to you what you do with it. AVVO is a…
The following law firm marketing mistakes can have your potential clients hiring your competitors. We have listed some of the most common mistakes below. We have also highlighted the steps consumers take when searching for their attorney and which qualities…