Smart legal marketing begins by focusing in on your current network of clients, past clients, attorney referrals, colleagues, even family and friends. If leveraged effectively, these key resources can provide your firm with the potential for significant growth- at a…
Generating referrals is an essential part of a law firm’s success. There are two main types of referrals that make up a balanced and effective referral marketing strategy. These include: - Experience-based referrals. These referrals are generated as a direct…
We are pleased to announce the launch of our brand new website. After months of hard work and dedication, the site is officially LIVE! The new site URL is https://pristinepr.com/. The updated site includes changes to structure and navigation, with…
Voting for Florida Trend’s Legal Elite is still open to all members of the Florida Bar actively residing and practicing in Florida. However, the deadline is quickly approaching. If you haven’t registered and submitted your nominations, simply go to FloridaTrend.com/LegalEliteVote17…
There are a number of factors that can have a negative effect on your search engine ranking. Here are some of the biggest factors that have a negative impact on Google’s ranking algorithm. Spam links. After Google introduced its Penguin…
Voting for Florida Trend’s Legal Elite is officially open to all members of the Florida Bar actively residing and practicing in Florida. Simply go to FloridaTrend.com/LegalEliteVote17 and enter your Florida Bar Number to get started. You can vote for attorneys…
The strategic value of obtaining legal awards in your particular area of practice is an excellent way to gain an edge over the competition and strengthen your law firm’s brand recognition. Here are some simple (and immediate) ways you can…
Being selected as a Super Lawyer is a prestigious honor, with only five percent of attorneys selected to the list and two and a half percent selected to the Rising Stars list in each state. Before promoting your Super Lawyers…
Your website is essentially the face of your firm online. It is important that you have the following features to ensure your site is credible and relevant in today’s competitive online industry. • Review your copy. Make sure your website…
Did you know your list of email contacts decreases by approximately 23% every year? This includes contacts that opt-out of your email sends, move from one firm to another or simply stop using the email address you have on file…