Your website is essentially the face of your firm online. It is important that you have the following features to ensure your site is credible and relevant in today’s competitive online industry.
• Review your copy. Make sure your website connects with visitors and potential clients.
• Improve typography. It is important to pick the right typefaces, color and spacing in order to ensure that websites work in harmony with all other elements. This is considered the most important aspect of a website. Some important things to note…
– Contrast. Make sure your copy is darker than the back ground or vice versa.
– Line height. This should be set from 1.5 to 1.75 to ensure that lines have enough space to breathe and make for a clean layout.
– Hierarchy. Systemize your copy. Use bullet points, sub-headlines, and noticeable headlines that stand out.
– Typeface pairing. It’s a general rule to not use too many typefaces on your website. Two typefaces will do the job. Font Pair helps designers pair Google Fonts together.
• Use stunning imagery. Visuals are perceived in a matter of seconds and will form a general opinion of your website.
• Decisions need to be data-driven. Listen to your users and rely on data to back your design decisions.
• Performance design. Website speed directly correlates to the success of your website. If your website takes more than three seconds to load, 4 out of 10 visitors will sign off without even seeing it.
• Make use of whitespace. Many websites try to cram as much verbiage as possible on their site, but in the end it ends up being a visual mess. Utilize whitespace or space in general to give more room for the main elements of your website. It will also give your site a cleaner look and feel.
• Make pop-ups pleasant and inviting. I’m not a huge fan of pop-ups, but a lot of attorney sites have them. Here are some tips to make your pop-ups useful and not annoying to your site visitors.
– Do not show a pop-up right away.
– Review your copy. Make it attractive to your target client.
– Consider appealing design & images. Determine what colors, dimensions and imagery work best on your site. Adding a relevant and visually appealing image to your pop-up can make all the difference in your conversion rate.
– Add value. Instead of asking something of the site visitor, why not offer something?
– Call to Action. Test a variety of copy to see what appeals to site visitors (i.e. – “Download Now”, “Sign Me Up”, etc.)
• Responsive design is a must. The number of people using mobile devices outnumbered people on desktop computers in 2014, according to Business Insider. Consider mobile first and include the most important information on the mobile version. Make sure it is easy for visitors to take action. For the desktop version of your site, add more value to the overall experience. Take advantage of impressive imagery, whitespace and interactive media.
Website design is one of our specialties. Our team of web designers has a combined experience of more than 30 years! We offer website redesigns and professional web solutions for every size law firm. Most of our designs are WordPress, allowing clients the ability to make changes themselves and update as needed without having to know complicated HTML code.