How to Increase Your AVVO Profile Rating
I am often surprised by the number of attorneys who choose to neglect their AVVO profiles. Every member of the Florida Bar has an AVVO profile, but it is up to you what you do with it. AVVO is a…
I am often surprised by the number of attorneys who choose to neglect their AVVO profiles. Every member of the Florida Bar has an AVVO profile, but it is up to you what you do with it. AVVO is a…
Growing up in Charleston, W.V. one of my favorite restaurants to eat at was Bennigan’s. The Irish pub-themed restaurant featured one of my all-time favorite sandwiches, the iconic Monte Crisco. However, as the restaurant industry in Charleston began to expand…
The Florida Bar recently came out with a list of new advertising rules. According to the Supreme Court of Florida, the new rules are designed to be ‘more cohesive'- easier for lawyers to understand and less cumbersome for the Bar…
Have you ever wondered why reporters are not contacting you as a legal source for stories they are working on? You have probably noticed that the reporters in your area tend to contact the same small group of attorneys…
We are often asked by attorneys, “Which weighs heavier in the minds of potential clients, client reviews or peer endorsements?” The answer is client reviews. The Local Consumer Review Survey of 2012 showed that 52% of consumers reported that positive…
With the New Year just around the corner, PR Pros expect 2013 to be an explosion of communication and Internet trends transforming the fields of public relations, Internet marketing and social networking. Here are 13 trends we are watching out…
Social media has become a powerful and cost-effective marketing tool used by attorneys to enhance relationships with clients, gain referrals and ultimately obtain more cases. Recently, the Florida Bar’s Standing Committee on Advertising released an updated list of guidelines for…
Many attorneys struggle to gain new followers once they set up their social media profiles. We are often asked the question, “Should I buy my followers?” We highly recommend that our clients do not engage in this practice. Although it…
Staying on top of the latest social media trends is imperative for small businesses. It can be a make or break tactic when it comes to branding endeavors and gaining new clients. Google+ is an excellent place to create an…
As the PR and marketing industry continue to evolve, corporate social responsibility has become a key ingredient to a company’s success. As corporate entities, we have a duty to accept responsibility of our company’s actions and make a positive impact…