Have you ever wondered why reporters are not contacting you as a legal source for stories they are working on? You have probably noticed that the reporters in your area tend to contact the same small group of attorneys for all of their stories. Many times, this is not a matter of how qualified or experienced you are as an attorney, it has to do with having a voice in your community!
Below are five ways you can encourage reporters to contact you the next time they need an expert legal source for a story:
1. Get Out There! The first step to becoming an authority in your practice area is getting out there. You must make yourself recognizable. The easiest and most accessible way to do this is to engage with reporters on social media sites.
2. Be Flexible. In most cases, you have only one shot to make the interview count. Do whatever you can to make the interview time, even if you have to rearrange your schedule a bit. It will be well worth it!
3. Create an E-mail List. Reporters that cover issues in your industry are great to add to your e-mail list. Make sure you ask their permission, first. Also, consider sending out an e-blast every month to this list of contacts on the happenings at your firm and the latest trends in your areas of practice.
4. Follow-Up Stories. Reporters love to do follow-up stories and localize national stories. You may have missed the chance to be in the initial news story, but do not miss the second! If you see a story you want to be included in, have your PR pro contact the reporter to keep you in mind for the follow-up!
5. Use HARO! Help-A-Reporter-Out (HARO) is a great source where reporters go to look for sources. Become an active subscriber at http://www.helpareporter.com/ and you can find reporters coming back to you time and time again as a legal source.
If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact Kristine B. Snively at (954) 376-3683. Also serving Central Florida and surrounding areas at (407) 982-1707.