As the PR and marketing industry continue to evolve, corporate social responsibility has become a key ingredient to a company’s success. As corporate entities, we have a duty to accept responsibility of our company’s actions and make a positive impact through activities that help the environment, consumers, our employees and the community. Staying involved in the community through donations to a non-profit organization, hosting a fundraiser, creating your own non-profit organization, or donating to a needy cause are all great ways to create a reputable image in the minds of your clients, prospective clients, and the community. For attorneys, it is necessary to develop a trust with your clients. By actively involving yourself with a non-profit organization or donating to a cause you are passionate about shows your interests are in the greater good of the community.

Today, corporations are expected to not only fulfill their active duties of providing quality goods and services, but also show their appreciation through strategic philanthropy. The key word here is: strategic. It is important to participate in some sort of community service that is both relevant to your company’s cause and of interest or great importance to you on a personal level. For instance, if you are an attorney who specializes in auto accidents, it would be strategic to become involved with a non-profit organization, which rallies against drunk driving. The important thing is that you and your company are passionate about the cause you are involved with.

Regular community involvement can expose your business to a variety of new people in all different professions and backgrounds. It’s also a great way to meet community leaders and other business owners, which can turn out to be great referral sources.

At Pristine PR we have organized a number of successful community sponsorship events for our clients with non-profit organizations. We publicize the involvement our clients have in the community to maximize the exposure these efforts can offer your business. If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact Kristine Bruner at 954-376-3683.