The world of digital marketing is constantly evolving. As new trends emerge, at Pristine PR we keep our clients ahead of the curve. In this post, we will break down some of the biggest digital marketing trends of 2019.

Video Content

Video content continues to grow- and in 2019, it is expected to dominate the digital marketing arena. YouTube has always been popular in this regard, but now the trend has taken over Instagram, Facebook and LinkedIn – we are even notified when someone ‘is going live.’

Here are statistics detailing the importance of incorporating video marketing into your overall digital marketing strategy in 2019.

• 70% of consumers say that they have shared a brand’s video.
• 72% of businesses say video has improved their conversion rate.
• 52% of consumers say that video content increases their confidence when making a purchase.

YouTube and other videos are displayed in the (Search Engine Results Page) SERPs, so utilizing text overlays, closed captions in addition to your description, title and file names is critical to your video’s SEO. TRENDING NOW: 360-degree video content that allows for a more interactive experience.

Search Engine Optimization (SEO)

When it comes to organic search, Google’s Speed Update is what businesses need to keep an eye out for in 2019. If your website’s speed is an issue, you can be sure that the algorithm will affect sites that do not make the necessary updates to increase site speed.

Email Marketing

When it comes to email marketing, timing is everything in 2019. Think automation and personalization. This year it will be about integrating email with content marketing at the right time to the right audience. If your email marketing has stalled, we have some tips to get you back on track.

Personalization

We will see the growing importance of personal branding to business branding in 2019. Putting a face to your law firm’s brand helps build loyalty and trust. By allowing audiences to get to know the founder and leadership behind the firm, will strengthen your brand’s reputation.

The content marketing arena has become saturated, it has become very easy to get insights into all kinds of information about the people on the other side of the screen. This has opened the door for enhanced personalization, and consumer expectation for the same. What makes great content? Click HERE.

At Pristine PR we are continuously adding value to our services- year after year. Constantly adapting and offering our clients the latest marketing technologies to keep them ahead of the curve and their competition. This is what drives our business. We offer our clients the best. Call us TODAY to see how we can help grow your business and generate new leads.