Implementing Search Engine Optimization (SEO) tricks into your blog’s layout and writing are excellent ways to drive continuous traffic to your firm’s blog. You can get started by doing some basic keyword research to determine which keywords are likely to drive the most traffic to your blog. There are several websites you can use to track which phrases rank the highest. Below are a few that we recommend:

• Google AdWords Traffic Estimator – FREE
• Google AdWords Keyword Tool – FREE
• Wordtracker – Paid, but has a free trial
• Keyword Discovery – Paid, but has a free trial

Once you determine the best keyword phrases to use in your content, you should try to incorporate them into the title of your post. If you are unable to do so, you should include the keyword phrase in the first 200 words of your post. It’s important to remember that Google takes into account how often the keyword phrase appears in the content; therefore, you should only include it several times throughout the post. Another good rule of thumb is to focus on only one or two keyword phrases per post. Perhaps the most successful way to boost your SEO by using keyword phrases is to use them in a link. Rather than posting the URL, insert a hyperlink in the keyword phrase.

At Pristine PR, our content writers conduct thorough research to determine the best keyword phrases that will improve our client’s ranking in the search engines. Our writers are experts at driving traffic to each of our client’s blogs and websites. If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact an experienced Orlando Public Relations Firm at (407) 982-1707. Also serving South Florida and surrounding areas at (954) 376-3683.

Related Resources:
http://google.about.com/od/searchengineoptimization/qt/improverank.htm
http://weblogs.about.com/od/searchengineoptimization/tp/5-Tricks-To-Use-Keywords-In-Your-Blog-Posts.htm
http://weblogs.about.com/od/searchengineoptimization/tp/KeywordResearchTools.htm