Content marketing begins with a blog. Your firm’s blog is the focal point that links together all of your content marketing efforts. This includes your firm’s email marketing sign-up forms, social media share buttons, press releases, events, sponsorships, seminars, webcasts,…
There are a number of factors that can have a negative effect on your search engine ranking. Here are some of the biggest factors that have a negative impact on Google’s ranking algorithm. Spam links. After Google introduced its Penguin…
The strategic value of obtaining legal awards in your particular area of practice is an excellent way to gain an edge over the competition and strengthen your law firm’s brand recognition. Here are some simple (and immediate) ways you can…
Being selected as a Super Lawyer is a prestigious honor, with only five percent of attorneys selected to the list and two and a half percent selected to the Rising Stars list in each state. Before promoting your Super Lawyers…
Your website is essentially the face of your firm online. It is important that you have the following features to ensure your site is credible and relevant in today’s competitive online industry. • Review your copy. Make sure your website…
I am often surprised by the number of attorneys who choose to neglect their AVVO profiles. Every member of the Florida Bar has an AVVO profile, but it is up to you what you do with it. AVVO is a…
On April 21, 2015, Google unveiled a new algorithm for browsing its search-engine with a mobile device (i.e. – a cell phone, Smartphone, tablet, etc). So what do these changes mean for your current website? Basically, the new algorithm will…
The following law firm marketing mistakes can have your potential clients hiring your competitors. We have listed some of the most common mistakes below. We have also highlighted the steps consumers take when searching for their attorney and which qualities…
At Pristine PR we’re all about keeping our clients in the know when it comes to the latest marketing trends. This year it is about how well you communicate with your clients, how you leverage those relationships- and of course,…
Growing up in Charleston, W.V. one of my favorite restaurants to eat at was Bennigan’s. The Irish pub-themed restaurant featured one of my all-time favorite sandwiches, the iconic Monte Crisco. However, as the restaurant industry in Charleston began to expand…