Smart legal marketing begins by focusing in on your current network of clients, past clients, attorney referrals, colleagues, even family and friends. If leveraged effectively, these key resources can provide your firm with the potential for significant growth- at a…
It is a simple philosophy that started this company 10 years ago- and probably the reason why I haven’t taken a vacation since. But looking back, I wouldn’t change a thing. Going to business school can’t teach you this. It’s…
This is the final month for Best Lawyers nominations. You can nominate an attorney by filling out the nomination form online at https://www.bestlawyers.com/nominate. Choose up to three practice areas for a nominee. Once nominated, recognitions are based purely on the…
Client reviews are a critical component to a law firm’s online reputation. These reviews can essentially make or break your practice. A recent study found that 88% of consumers read and used reviews to determine the quality of a local…
We are pleased to announce the launch of our brand new website. After months of hard work and dedication, the site is officially LIVE! The new site URL is https://pristinepr.com/. The updated site includes changes to structure and navigation, with…
Content marketing begins with a blog. Your firm’s blog is the focal point that links together all of your content marketing efforts. This includes your firm’s email marketing sign-up forms, social media share buttons, press releases, events, sponsorships, seminars, webcasts,…
There are a number of factors that can have a negative effect on your search engine ranking. Here are some of the biggest factors that have a negative impact on Google’s ranking algorithm. Spam links. After Google introduced its Penguin…
The strategic value of obtaining legal awards in your particular area of practice is an excellent way to gain an edge over the competition and strengthen your law firm’s brand recognition. Here are some simple (and immediate) ways you can…
Being selected as a Super Lawyer is a prestigious honor, with only five percent of attorneys selected to the list and two and a half percent selected to the Rising Stars list in each state. Before promoting your Super Lawyers…
Your website is essentially the face of your firm online. It is important that you have the following features to ensure your site is credible and relevant in today’s competitive online industry. • Review your copy. Make sure your website…