How to Increase Your AVVO Profile Rating
I am often surprised by the number of attorneys who choose to neglect their AVVO profiles. Every member of the Florida Bar has an AVVO profile, but it is up to you what you do with it. AVVO is a…
Google’s ‘Mobile-Friendly’ Update to Affect Site Rankings
On April 21, 2015, Google unveiled a new algorithm for browsing its search-engine with a mobile device (i.e. – a cell phone, Smartphone, tablet, etc). So what do these changes mean for your current website? Basically, the new algorithm will…
Eight Common Ways Lawyers Lose Potential Clients Online
The following law firm marketing mistakes can have your potential clients hiring your competitors. We have listed some of the most common mistakes below. We have also highlighted the steps consumers take when searching for their attorney and which qualities…
Marketing and Social Media Trends to Implement in 2014
At Pristine PR we’re all about keeping our clients in the know when it comes to the latest marketing trends. This year it is about how well you communicate with your clients, how you leverage those relationships- and of course,…
"Brand Drift" and How to Avoid It
Growing up in Charleston, W.V. one of my favorite restaurants to eat at was Bennigan’s. The Irish pub-themed restaurant featured one of my all-time favorite sandwiches, the iconic Monte Crisco. However, as the restaurant industry in Charleston began to expand…
Top 5 Marketing Mistakes Attorneys Make
Attorneys who continue to rely on traditional marketing methods are discovering that hard work isn’t necessarily paying off. Why not work smart? Attorneys can dramatically improve their results by avoiding the below marketing mistakes. Instead, implement a marketing strategy with…
NEW Advertising Rules from the Florida Bar: Effective May 1, 2013 Are you in compliance?
The Florida Bar recently came out with a list of new advertising rules. According to the Supreme Court of Florida, the new rules are designed to be ‘more cohesive'- easier for lawyers to understand and less cumbersome for the Bar…
How to Determine the Right Keywords for your Content Marketing Efforts
Keywords have been one of the biggest driving factors in the growth of the Internet over the past ten years. Researching and using the correct keywords in your firm’s website content and blog postings can make all the difference in…
11 Tips to Increase your Firm’s Google Ranking
Most consumers use Google to search for an attorney in the practice area of their legal need. Whether they type in Miami Bankruptcy Attorney, Orlando Personal Injury Attorney, Fort Myers Medical Malpractice Attorney, you may have a problem if your…
Tips to Help your Blog Rank High in the Search Engines
Implementing Search Engine Optimization (SEO) tricks into your blog’s layout and writing are excellent ways to drive continuous traffic to your firm’s blog. You can get started by doing some basic keyword research to determine which keywords are likely to…