Attorneys who continue to rely on traditional marketing methods are discovering that hard work isn’t necessarily paying off. Why not work smart? Attorneys can dramatically improve their results by avoiding the below marketing mistakes. Instead, implement a marketing strategy with…
The Florida Bar recently came out with a list of new advertising rules. According to the Supreme Court of Florida, the new rules are designed to be ‘more cohesive'- easier for lawyers to understand and less cumbersome for the Bar…
Keywords have been one of the biggest driving factors in the growth of the Internet over the past ten years. Researching and using the correct keywords in your firm’s website content and blog postings can make all the difference in…
Most consumers use Google to search for an attorney in the practice area of their legal need. Whether they type in Miami Bankruptcy Attorney, Orlando Personal Injury Attorney, Fort Myers Medical Malpractice Attorney, you may have a problem if your…
Implementing Search Engine Optimization (SEO) tricks into your blog’s layout and writing are excellent ways to drive continuous traffic to your firm’s blog. You can get started by doing some basic keyword research to determine which keywords are likely to…
The Internet provides consumers with the choice of thousands of attorneys at the click of a mouse. As a result, the Internet marketing arena has become increasingly competitive. When it comes to your PR and Internet marketing efforts, remember one…
Have you ever wondered why reporters are not contacting you as a legal source for stories they are working on? You have probably noticed that the reporters in your area tend to contact the same small group of attorneys…
We are often asked by attorneys, “Which weighs heavier in the minds of potential clients, client reviews or peer endorsements?” The answer is client reviews. The Local Consumer Review Survey of 2012 showed that 52% of consumers reported that positive…
Last year was all about driving prospective clients to your firm’s website and social media sites by way of Search Engine Optimization. 2013 is going to be about converting those site visitors into actual clients! Below are steps you can…
As an attorney, chances are you have had at least one unhappy client. Legal matters bring up all sorts of emotions for your clients and they may blame you for things that are out of your control. These situations can…