Being selected as a Super Lawyer is a prestigious honor, with only five percent of attorneys selected to the list and two and a half percent selected to the Rising Stars list in each state. Before promoting your Super Lawyers…
Your website is essentially the face of your firm online. It is important that you have the following features to ensure your site is credible and relevant in today’s competitive online industry. • Review your copy. Make sure your website…
I am often surprised by the number of attorneys who choose to neglect their AVVO profiles. Every member of the Florida Bar has an AVVO profile, but it is up to you what you do with it. AVVO is a…
On April 21, 2015, Google unveiled a new algorithm for browsing its search-engine with a mobile device (i.e. – a cell phone, Smartphone, tablet, etc). So what do these changes mean for your current website? Basically, the new algorithm will…
The following law firm marketing mistakes can have your potential clients hiring your competitors. We have listed some of the most common mistakes below. We have also highlighted the steps consumers take when searching for their attorney and which qualities…
At Pristine PR we’re all about keeping our clients in the know when it comes to the latest marketing trends. This year it is about how well you communicate with your clients, how you leverage those relationships- and of course,…
Growing up in Charleston, W.V. one of my favorite restaurants to eat at was Bennigan’s. The Irish pub-themed restaurant featured one of my all-time favorite sandwiches, the iconic Monte Crisco. However, as the restaurant industry in Charleston began to expand…
Attorneys who continue to rely on traditional marketing methods are discovering that hard work isn’t necessarily paying off. Why not work smart? Attorneys can dramatically improve their results by avoiding the below marketing mistakes. Instead, implement a marketing strategy with…
The Florida Bar recently came out with a list of new advertising rules. According to the Supreme Court of Florida, the new rules are designed to be ‘more cohesive'- easier for lawyers to understand and less cumbersome for the Bar…
Keywords have been one of the biggest driving factors in the growth of the Internet over the past ten years. Researching and using the correct keywords in your firm’s website content and blog postings can make all the difference in…