The Power of the Referral
"Advertisers around the world are able to reach consumers across an increasingly diverse range of media platforms. Even so, the recommendation of someone else remains the most trusted source of information when consumers decide which products and services to buy."…
5 Tips for Better Business Cards
As I was strategizing some new ideas for fresh business card options, I came across a great article in Lawyers USA that offered some useful tips… 1.) Add some PIZZAZZ – Use color to make your business card pop. Think of…
Is your Business Prepared in Case of a Crisis?
7 Elements you will need- Just in Case No one wants to think about their company having a crisis, but unfortunately it can happen. It’s how you handle the crisis with the media which will determine whether it will seriously…
BP could have taken some advice from Johnson & Johnson when it comes to Crisis Communications
The recent BP oil spill in the Gulf has left many Americans outraged and searching for answers. Unfortunately, BP has been un-reassuring and failed miserably in its crisis communications efforts with their slow response time and immediate efforts to “lawyer…
10 Networking Strategies to Help your Business Grow
1. Make yourself memorable. Communicate your specific range of expertise and sell yourself with that in mind at networking events. 2. Share and educate. Do not sell. People are more inclined to actually listen and be more responsive to your…
The Importance of Follow up in PR
When sending pitch emails to journalists, it’s imperative that you follow up with a phone call, as these types of messages do not always arrive at their appropriate destinations. This is particularly important when you are sending the pitch email…
Top 5 things your PR firm should be doing for you (but may not be)
1. Creating a PR & Marketing campaign targeting your firm’s specific needs. The campaign you’re paying for needs to be customized specifically for you. It sounds simple, right? But clients’ main complaints after working with other PR and marketing firms…
The Power of Relationship Building and Technology in the PR Industry
Relationship building is vital to success in this industry. PR professionals need to continuously nurture the relationships they have with their media contacts, not only when they have a newsworthy story to pitch, but, also, when they or their clients…