As I was strategizing some new ideas for fresh business card options, I came across a great article in Lawyers USA that offered some useful tips… 1.) Add some PIZZAZZ – Use color to make your business card pop. Think of…
7 Elements you will need- Just in Case No one wants to think about their company having a crisis, but unfortunately it can happen. It’s how you handle the crisis with the media which will determine whether it will seriously…
The recent BP oil spill in the Gulf has left many Americans outraged and searching for answers. Unfortunately, BP has been un-reassuring and failed miserably in its crisis communications efforts with their slow response time and immediate efforts to “lawyer…
1. Make yourself memorable. Communicate your specific range of expertise and sell yourself with that in mind at networking events. 2. Share and educate. Do not sell. People are more inclined to actually listen and be more responsive to your…
When sending pitch emails to journalists, it’s imperative that you follow up with a phone call, as these types of messages do not always arrive at their appropriate destinations. This is particularly important when you are sending the pitch email…
1. Creating a PR & Marketing campaign targeting your firm’s specific needs. The campaign you’re paying for needs to be customized specifically for you. It sounds simple, right? But clients’ main complaints after working with other PR and marketing firms…
Relationship building is vital to success in this industry. PR professionals need to continuously nurture the relationships they have with their media contacts, not only when they have a newsworthy story to pitch, but, also, when they or their clients…