When sending pitch emails to journalists, it’s imperative that you follow up with a phone call, as these types of messages do not always arrive at their appropriate destinations. This is particularly important when you are sending the pitch email…
1. Creating a PR & Marketing campaign targeting your firm’s specific needs. The campaign you’re paying for needs to be customized specifically for you. It sounds simple, right? But clients’ main complaints after working with other PR and marketing firms…
Relationship building is vital to success in this industry. PR professionals need to continuously nurture the relationships they have with their media contacts, not only when they have a newsworthy story to pitch, but, also, when they or their clients…