The Power of the Referral
"Advertisers around the world are able to reach consumers across an increasingly diverse range of media platforms. Even so, the…
5 Tips for Better Business Cards
As I was strategizing some new ideas for fresh business card options, I came across a great article in Lawyers…
Making Online Image Enhancing and Google Reviews part of your Internet Marketing Campaign
It’s a known fact that creating a well-rounded Internet marketing campaign is vital to achieving desired results for your client. …
What Separates a Good Email Campaign from a GREAT One?
Email campaigns are not only the most economical form of advertising, but they also allow you to segment your target…
Friendly URLs for your Facebook Profile and Fan Page
How many times have you seen a long, complex, unintelligible URL and thought, “Well, how will I remember that”? Even…
How to Feed a Blog into Facebook
Below are the few steps needed to link your blog to your Facebook page. 1. Log into your personal Facebook.…
How to Create a Custom E-Blast
In this post I am going to outline the steps involved in the creation of a superior custom e-blast. There…
What is a Facebook Share button and how do I add it to my website/blog?
A Facebook share button will allow readers of your site to post a link to that page on their wall.…
How to add Google Analytics to your WordPress Blog
Adding tracking to your wordpress blog isn’t as difficult as it may seem. First you need to create a google…
The Building Blocks to Enhance your Online Image
With the increasing amount of information accessible on the Internet, the way you and your business appear online is just…
Is your Business Prepared in Case of a Crisis?
7 Elements you will need- Just in Case No one wants to think about their company having a crisis, but…
BP could have taken some advice from Johnson & Johnson when it comes to Crisis Communications
The recent BP oil spill in the Gulf has left many Americans outraged and searching for answers. Unfortunately, BP has…
Social Media’s Impact on the PR Industry
Various social media avenues such as Facebook, Twitter and LinkedIn have had a powerful impact on the PR industry. It’s…
10 Networking Strategies to Help your Business Grow
1. Make yourself memorable. Communicate your specific range of expertise and sell yourself with that in mind at networking events.…
The Power of Link Exchanges
Link exchanges have always been one of the best ways to raise your search engine ranking and have evolved a…
The Importance of Follow up in PR
When sending pitch emails to journalists, it’s imperative that you follow up with a phone call, as these types of…
8 tips on creating an effective e-newsletter
Below are some simple tips to help you create an effective newsletter. 1. Choose a nice template: It’s important to…
Top 5 things your PR firm should be doing for you (but may not be)
1. Creating a PR & Marketing campaign targeting your firm’s specific needs. The campaign you’re paying for needs to be…
The Power of Relationship Building and Technology in the PR Industry
Relationship building is vital to success in this industry. PR professionals need to continuously nurture the relationships they have with…