Is your Business Prepared in Case of a Crisis?
7 Elements you will need- Just in Case No one wants to think about their company having a crisis, but…
BP could have taken some advice from Johnson & Johnson when it comes to Crisis Communications
The recent BP oil spill in the Gulf has left many Americans outraged and searching for answers. Unfortunately, BP has…
Social Media’s Impact on the PR Industry
Various social media avenues such as Facebook, Twitter and LinkedIn have had a powerful impact on the PR industry. It’s…
10 Networking Strategies to Help your Business Grow
1. Make yourself memorable. Communicate your specific range of expertise and sell yourself with that in mind at networking events.…
The Power of Link Exchanges
Link exchanges have always been one of the best ways to raise your search engine ranking and have evolved a…
The Importance of Follow up in PR
When sending pitch emails to journalists, it’s imperative that you follow up with a phone call, as these types of…
8 tips on creating an effective e-newsletter
Below are some simple tips to help you create an effective newsletter. 1. Choose a nice template: It’s important to…
Top 5 things your PR firm should be doing for you (but may not be)
1. Creating a PR & Marketing campaign targeting your firm’s specific needs. The campaign you’re paying for needs to be…
The Power of Relationship Building and Technology in the PR Industry
Relationship building is vital to success in this industry. PR professionals need to continuously nurture the relationships they have with…