Email campaigns are not only the most economical form of advertising, but they also allow you to segment your target market, generate new leads, track campaign results and keep in touch with your existing client base. But what separates a good email campaign from a great one?

An intriguing message, a captivating headline, a clean, bold layout are all great places to start. It’s also important to choose nice graphics to compliment the text in your e-blast. Make your email campaign interactive. You can prompt recipients to take a poll or survey, which can include questions about happenings in the community, or about changes to your website or feedback on your services. Most importantly, it is a great way to draw attention back to your website.

These email blasts need to be sent out on a regular basis, but be careful not to overdo it. Emailing your contacts too much can lead to unsubscribing. We suggest sending these email blasts out no more than twice a month and always allow your recipients the option to unsubscribe. If you have any questions on this topic or would like to see how a strategic email campaign can help grow your business and generate new leads, contact Kristine Bruner at (954) 376-3683.