As attorneys face increased competition, the strategic value of obtaining legal awards in your particular area(s) of practice can be an excellent way to gain an edge over the competition. A successful legal awards campaign will enhance your law firm’s image and open doors to further opportunities, which can include building your base of referral attorneys and account for an increase in new clients.
Half the chance of winning awards such as Florida Super Lawyers, Best Lawyers in America, South Florida Legal Guide’s “Top Lawyers & Top Law Firms” and Florida Trend’s Legal Elite is simply being nominated. This typically takes several peer nominations. It is important to remember that a nomination from an attorney outside of your firm holds approximately 3 times more weight than in-firm nominations. Submission requirements and deadline dates are critical. At Pristine PR we stay on top of these for you and have been successful in getting our clients featured in some of the top legal publications as recipients of these awards.
To increase your chances of being selected we utilize our contacts at these various award publications, submitting additional content for consideration on your behalf, which can include successful verdicts/settlements, newsworthy cases, along with additional attorney/firm biographical information. Do not underestimate the power of a successful legal awards campaign. It can help give you the recognition you deserve, while enhancing your credibility with clients, attorneys, judges and journalists!
If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact Kristine Bruner at 954-376-3683.