The Importance of Follow up in PR
July 1, 2009
When sending pitch emails to journalists, it’s imperative that you follow up with a phone call, as these types of…
8 tips on creating an effective e-newsletter
April 30, 2009
Below are some simple tips to help you create an effective newsletter. 1. Choose a nice template: It’s important to…
Top 5 things your PR firm should be doing for you (but may not be)
April 28, 2009
1. Creating a PR & Marketing campaign targeting your firm’s specific needs. The campaign you’re paying for needs to be…
The Power of Relationship Building and Technology in the PR Industry
April 21, 2009
Relationship building is vital to success in this industry. PR professionals need to continuously nurture the relationships they have with…