At Pristine PR we know the importance of building a brand and the impact it has on consumers. Many people associate branding with large corporations like Nike and Starbucks, but even the smallest of enterprises can use branding techniques with great rewards. On all Pristine PR client campaigns we implement these 3 steps to help our clients build and enhance their brand:

1.) Building the Foundation
Define your target clientele’s

• Demographic

• Geographic location

• Define your product including practice area niche(s)

2.) Branding Avenues

• Develop a mission statement
A slogan or tagline that sums up your qualifications and makes you stand out from your competitors (i.e. – For the People, Morgan & Morgan; Where Media, Marketing & Technology Meet, Pristine PR)

• An eye-caching logo or graphic – (i.e. – The Golden Arches, Nike Swoosh)

• Vanity telephone number (i.e. – 1-800-LAWYERS)

• Keyword rich domain name (i.e. – www.miamibankruptcy.com)

3.) Establishing Your Brand

• Community Sponsorships (i.e. – Volunteering, charity or other grass roots involvement)

• Public Relations (i.e. – Frequent exposure in print, TV, radio and online media outlets)

• Additional Websites (i.e. – WordPress blog, Q & A site)

• Online Brand Management (i.e. – Google, Yahoo! and Bing Reviews, profiles on top legal networking sites like AVVO.)

• Social Media- Creating business pages for your firm on Facebook, Twitter and LinkedIn. (TIP: Do not just post information on your page, INTERACT with your followers. Ask questions. By asking questions you can learn more about your followers, which enhances the interaction. This will also keep followers on your page for a longer period of time.)

• Email Marketing (i.e.- E-blasts, E-newsletters)

If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact Kristine Bruner at 954-376-3683.