Social Media’s Impact on the PR Industry
Various social media avenues such as Facebook, Twitter and LinkedIn have had a powerful impact on the PR industry. It’s provided the opportunity for the truly savvy PR professionals to reach their audience, and extend their reach well beyond the traditional media outlets. To me, PR is all about relationship building and results. Whether it’s with your clients, the media or particular organizations of interest- social media has become a powerful tool in reaching across a larger spectrum than ever before.
We extend this service to our clients. PR has become more than just about media placements, it’s about generating business. Any good communications professional today can attain their client’s media coverage in targeted publications, but are these placements translating into more business?
At Pristine PR, our main goal is to get our clients more business. Whether it’s posting timely consumer related updates to firm Web sites or creating business profiles and networking for them on various social media sites- our actions get results! If you have any questions on this topic or would like to see how the latest forms of media, marketing and technology can help grow your business, contact Kristine Bruner at (954) 376-3683.