With the increasing amount of information accessible on the Internet, the way you and your business appear online is just as important as your image and reputation offline. According to the 2010 Pew Internet study, “44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity”. The study also found that seven in ten Internet using adults have searched online for information about other people. Unfortunately, negative reviews, incorrect and inaccurate information about businesses and individuals tend to circle the Web as well. If these poor reviews are reflected on the first page of Google, you may have a problem.
However, don’t be discouraged; there is a light at the end of the tunnel. The accessibility of the Internet generates millions of users. The Internet is a forum you can use for discussion, giving previous and potential clients a sounding board to blog, review, and publish positive information about you. The more positive information published about you, the better your online presence; the better your online presence, the better your online reputation. Controlling how others are able to perceive you and your business on the Internet will earn you credibility, increase client retention and bring in new business.
Knowledge is power. You need to know what is being linked to your name. Websites are the first step in establishing yourself as a reputable company. A blog is also imperative to articulate your company’s services and capabilities. Articles and write-ups about your services, client success stories, and new developments also help enhance your online image if placed properly on targeted websites. At Pristine, we know the highest-ranking sites that guarantee the greatest exposure. Sites such as Facebook, Twitter, LinkedIn, and Yelp are no longer for college students, but can all contribute to the vitality of your company and generating new business contacts.
At Pristine we enhance your online image by creating accurate and relevant information about you and your business. We develop and maintain blog sites, timely consumer alert updates, and online business profiles through social networking sites. In addition, we add content to your existing website to promote new happenings at your firm and monitor reviews people are writing about you on sites such as Yahoo! Local, Google, Yelp, Complaints Board, etc. We track down negative ratings and combat them with positive ones. Lastly, we write and submit press releases regarding new business developments via electronic newswires such as PRWeb and PRNewswire.
You want the right information in the right peoples’ hands. If you would like to find out more about how Pristine can help improve your image online and how the latest forms of media, marketing and technology can help grow you business, contact Kristine Bruner at (954) 376-3683.