How a website looks and functions begins with setting concrete goals. For most of us, the goal of a website is to not only convey our brand to the masses, but generate quality leads. Unfortunately, most law firm websites are not built to do so.
Here are 10 powerful action items you can take to help improve the lead generating power of your firm’s website.
1. Be “mobile-friendly.” Having a mobile-friendly website is very important, as more consumers are accessing the Internet from their tablets and mobile devices, as opposed to their computers. Approximately 40% of the people who have a mobile phone use it for online use; half of them will go online at least once a day. A mobile-friendly website will also help with your online visibility and increase your website’s SEO, which will help improve rankings on search engines, like Google and Yahoo. Not sure if your website is mobile-friendly? Take the “Mobile-Friendly Test.” Simply enter your website domain and the test will analyze the URL and report if the page has a mobile-friendly design. While most websites designed today are mobile-friendly, if you have an older website, converting to a mobile-friendly website is easy and affordable.
2. Have your contact number highly visible. Make your contact number large and bold at the top of every page of your website. Prospects that are very interested will not want to take the time to fill out a form; they will want to call you immediately to get more information about your services. Make it easy for them!
3. Keep your contact forms simple and easy to find. Keep required fields to a minimum and make sure the boxes are designed big enough for easy entry on mobile devices.
4. Give your site a solid SEO foundation. Before you invest in SEO, make sure your site is well-configured to support the campaign. Most importantly, give each page of your website a unique title tag, distinguishing important key words. To see if you have a clear navigational structure that’s ready to support your SEO campaign, perform a free diagnostics test to identify any problems. This test verifies the server status, downloads the full HTML content and measures the response time of your website.
5. Quality content is key. Make sure your website’s content connects with potential clients. Focus on how your products or services will solve problems for your customers. Convey why you are the better choice over your competition.
6. Make use of whitespace. Many websites try to cram as much verbiage as possible on the site, but in the end it ends up being a visual mess. Utilize white space or space in general to give more room for the main elements of your website. It will also give your site a cleaner look and feel.
7. Use custom images. Boring stock images tell potential clients you are not up to speed. Get creative and show professional photos of your staff and office. This gives your business a more personal feel, which will ultimately help generate more leads.
8. Offer a discount. Potential customers sometimes need an extra incentive to make that call. Offer them something of value, like a discount on services or a chance to win a prize by registering on your website.
9. Track inquiries. Your website may be producing more leads than you think- or less. You’ll never know unless you set up an effective tracking system within your office to identify phone calls and contact form inquiries received from your website.
10. Set up analytics. Make sure and review your website’s analytics each month to determine which pages are generating longer view times and which pages have shorter view times. These pages may need better content. Pages with longer view times may generate more leads with a stronger call to action. If you can effectively analyze site visitor behavior, you can continually improve your site and make it a powerful lead generating machine!
Website design is one of our specialties. We offer website redesigns and professional web solutions for every size law firm. Most of our designs are WordPress, allowing clients the ability to make changes themselves and update as needed without having to know complicated HTML code.
Related Resources: http://www.entrepreneur.com/article/271918