Securing a top spot on Google is part art and part science. Search engines are constantly changing and updating their algorithms – favoring quality content over quantity and intentional “keyword stuffing.” But what if you are doing everything right, publishing informative and relevant content online, but still not seeing results. It might be time to refine your SEO strategy.
Here are some tips that have helped our clients see a higher rate of conversion.
Consistently track your site performance. Perform periodic audits and run analytics on your site, making sure to eliminate any unnatural inbound links.
Maintain relevant and meaningful content. Make sure your website’s content connects with potential clients. Focus on how your services can help them and convey why you are a better choice than the competition. Google is looking for firms that have implemented “tried and true” content marketing strategies. These are the types of sites Google will promote. The content needs to pertain to your niche and promote regular sharing and social engagement from followers. This is where your firm’s social media sites come into play.
Get social! Social media diversification is a must. Today being part of just one or two social media platforms is not enough. The more sites you utilize, the greater your reach will be.
Add more content. Make sure your site is consistently updated with fresh content. Fresh content tells Google that your site is active and engaging for site visitors.
Perfect your mobile game plan. Your site’s mobile performance dramatically matters to your SEO rankings. Not sure if your website is mobile-friendly? Take the “Mobile-Friendly Test.” Simply enter your website domain and the test will analyze the URL and report if the page has a mobile-friendly design. While most websites designed today are mobile-friendly, if you have an older website, converting to a mobile-friendly website is easy and affordable.
Website design is one of our specialties. We offer website redesigns, mobile websites and professional web solutions for every size law firm. Most of our designs are WordPress, allowing clients the ability to make changes themselves and update as needed without having to know complicated HTML code. If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact us TODAY at (954) 376-3683. Also serving Central Florida and surrounding areas at (407) 982-1707.
Related Resources: http://www.prnewsonline.com/seo-building-blocks