The Role of Lawyers in the Marketing Process, by Kristine B. Snively Whether you are a solo practitioner or a lawyer at a smaller boutique practice, you likely already know the importance of marketing when it comes to your firm’s…
Generating referrals is an essential part of a law firm’s success. There are two main types of referrals that make up a balanced and effective referral marketing strategy. These include: – Experience-based referrals. These referrals are generated as a direct…
Smart legal marketing begins by focusing in on your current network of clients, past clients, attorney referrals, colleagues, even family and friends. If leveraged effectively, these key resources can provide your firm with the potential for significant growth- at a…
"Advertisers around the world are able to reach consumers across an increasingly diverse range of media platforms. Even so, the recommendation of someone else remains the most trusted source of information when consumers decide which products and services to buy."…