Florida Super Lawyers is a prestigious award that recognizes the top 5% of lawyers in the state. At Pristine PR, we help our attorneys share the big news and maximize visibility across multiple platforms.
Here are some of our best tips for promoting your Super Lawyers recognition.
1. Update Your Firm’s Website
- News Section: Publish a dedicated press release highlighting the specific attorneys recognized, their practice areas, and locations.
- Attorney Bios: Update individual profiles to feature the official 2026 Florida Super Lawyers or Rising Stars badge next to their names.
2. Create a Customized Legal Awards Image
- Your legal award graphic should feature the award title, recipient’s full name, firm name, date, and a brief award description.
- Use the official digital badges provided in the Super Lawyers toolkit in your announcements.
3. Publicize on Social Media (LinkedIn, Facebook, Instagram, X, and TikTok)
- Tagging: Tag the official “@SuperLawyers” page, and use key hashtags like #SuperLawyers, #RisingStars, and #[YourCity]Lawyer.
- Pin Key Posts: Pin your award announcement to the top of your social media profiles so it remains highly visible to new visitors.
- Client & Peer Appreciation: In your caption, thank your clients for their trust and your peers for their recognition.
For example, “Being recognized by Super Lawyers is a tremendous honor and a reflection of the hard work and dedication required to provide exceptional legal representation to our clients,” said [Attorney Name]. “I am grateful to my colleagues for their nominations and support, and to Super Lawyers for recognizing my professional achievements.”
4. Email Blasts & Newsletters
- Write a short blurb announcing the win to your network, past clients, and referral sources. Make sure and include your customized legal awards image.
- Keep the messaging client focused. Highlight that this award reflects your ongoing commitment to advocating for their needs and delivering excellent results.
5. Direct PR Channels
- Distribute your press release through targeted legal publications, local business journals, and your local bar association publication.
6. Digital PR and Online Press Releases
These sites are great for brand visibility and get indexed quickly in search engines. Make sure and publish your press release on these high-ranking sites. Additional benefits include:
- Guaranteed Syndication: Your press release is guaranteed to be picked up and published across a syndicated network of 100+ online news, TV, and radio websites.
- SEO and Link Building: It helps build your brand’s digital footprint and is commonly used by marketers for backlink generation.
At Pristine PR, our legal marketing services are designed to grow your practice, strengthen your brand, and give you a competitive edge. If you have questions or would like to learn how the latest media, marketing, and technology strategies can help grow your law firm, call us today for a free consultation or email Kristine, Founder of Pristine PR, directly at kristine@pristinepr.com.
