Pristine PR weighs in on the latest B2B marketing trends.
Specifically, legal tech company, Legora hiring Jude Law as their spokesperson for the ad campaign, “Law Just Got More Attractive.”
He makes legal AI feel premium, rather than technical using his humor and charm. The script is sharp and genuinely funny, and leads with feelings rather than features, humanizing the product. We are seeing more traditional industries like law, finance, and cybersecurity partnering with celebrities to promote their brand.
Here’s what we know for sure: Creative storytelling and great branding still matter in the age of Artificial Intelligence.
What You Need to Know
- Although the use of celebrity spokespeople as a legal tech marketing strategy so far seems limited to Legora and Harvey, these striking partnerships influence the industry.
- The pop culture tie-ins extend beyond celebrity endorsements, with some legal tech companies also turning to sports teams and organizations to promote their brands.
- Legal marketing experts say legal tech companies are rebranding the legal industry as a result of unprecedented growth and funding.
