Email Marketing
We take a 5 step approach to our e-blasts & e-newsletters:
Design
Our award winning team of graphic designers create the visual concept of your e-blast working alongside our content writers using tools such as Photoshop and Illustrator.
Creation
Once the layout is finalized and approved, our programmers use the visual concept to create an HTML file.
Testing
A very important aspect of creating an e-blast is the HTML/CSS rendering in different emails. A superior e-blast will render perfectly in Outlook, Gmail, Hotmail, Yahoo, etc. Only the best programmers know the HTML/CSS quirks of each email client and can produce an e-blast that looks flawless in all inboxes. Spam filtering is another overlooked issue during the testing phase. Certain words, the ratio of content to html, and the “from address” are a few items that can trigger your e-blast to go to spam.
Distribution
There are a number of different tools out there to distribute e-blasts. At Pristine PR we prefer iContact.
Tracking
It is important to know how many of your contacts actually opened your e-blast, which links were clicked on, etc. Our email marketing campaign software provides clients with detailed analytics in a clear and concise format.
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CONTENT MARKETING
Online Reputation Management
Knowledge is power. You need to know what is being linked to your name and business. Websites are the first step in establishing yourself as a reputable company. Blogging, articles, client success stories, and new developments at your firm can all help enhance your online reputation if placed on targeted websites. At Pristine PR, we know the highest-ranking sites that guarantee the greatest exposure.
At Pristine PR we enhance your brand’s online reputation by publishing accurate and relevant information about you and your business. We develop and maintain your firm’s blog site with keyword-rich content, post positive client reviews, publish timely consumer updates, and create online business profiles through social networking sites. In addition, we add content to your existing website to promote new happenings at your firm and monitor reviews people are writing about your business on sites such as Google, Yahoo, Yelp, AVVO, Complaints Board, etc. We track down any negative reviews and combat them with positive ones!
By requesting testimonials from satisfied clients and circulating these on popular review sites such as Google, Yahoo, Yelp, Yellow Pages and AVVO, is one of the many ways to further enhance your online reputation. When potential clients search for you online they will see positive feedback from satisfied clients reassuring them of your services, qualifications and customer service.
So how do you go about gathering this information? At Pristine PR we use online survey software and questionnaire tools. Sites such as Survey Monkey, provide free online questionnaire and web-based survey solutions, allowing you to create and publish online surveys in minutes, collect the responses and view the results graphically in real time. Getting customer feedback is invaluable to any business. These survey tools can also alert you of negative reviews quickly and give you the ability to mitigate the situation, before a negative review can be written about your business. Staying in touch with what your clients’ value allows you to identify new trends and can have a substantial impact on expanding your client base.
Direct Marketing
At Pristine PR our creative design team works closely with our clients to ensure high quality, effective direct mail campaigns ranging from postcards, tri-fold brochures, newsletters and much more!
Creating an effective direct marketing campaign requires more than just the right wording. Design elements such as fonts, layouts and colors must be consistent with your firm’s brand image. The message you are sending must connect with recipients on a personal level, further enhancing brand loyalty and increasing the client response rate. Our comprehensive list building services allow you to target a specific audience and over time increase your client database.
In addition to our direct mailers, we also create corporate collateral materials including business cards, letterhead, stationary and pleading paper for use in preparing court documents. Let our team of award winning graphic designers transform your vision into a strong branding concept that will generate more clients and referral attorney leads.