Services – Pristine PR

Email Marketing

Email marketing campaigns are not only the most economical form of advertising, but they also allow you to segment your target market, generate new leads, track campaign results and keep in touch with your existing client base. But what separates a good email campaign from a great one?

At Pristine PR we start with an intriguing message, a captivating headline, and a clean, bold layout. It is also important to choose nice graphics to compliment the text in your e-blast. Our email campaigns are interactive, often prompting recipients to take a poll or survey, which can include any recent changes to your firm’s website or feedback on your services. Most importantly, it is a great way to draw attention back to your firm’s website.

We take a 5 step approach to our e-blasts & e-newsletters:

Design

Our award winning team of graphic designers create the visual concept of your e-blast working alongside our content writers using tools such as Photoshop and Illustrator.

Creation

Once the layout is finalized and approved, our programmers use the visual concept to create an HTML file.

Testing

A very important aspect of creating an e-blast is the HTML/CSS rendering in different emails. A superior e-blast will render perfectly in Outlook, Gmail, Hotmail, Yahoo, etc. Only the best programmers know the HTML/CSS quirks of each email client and can produce an e-blast that looks flawless in all inboxes. Spam filtering is another overlooked issue during the testing phase. Certain words, the ratio of content to html, and the “from address” are a few items that can trigger your e-blast to go to spam.

Distribution

There are a number of different tools out there to distribute e-blasts. At Pristine PR we prefer iContact.

Tracking

It is important to know how many of your contacts actually opened your e-blast, which links were clicked on, etc. Our email marketing campaign software provides clients with detailed analytics in a clear and concise format.

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CONTENT MARKETING

Content marketing is a form of marketing that focuses on creating, publishing and distributing content for a targeted audience. The goal when sharing this content is to attract, inform and engage your audience while promoting your brand. The type of content you share needs to be closely related to your business, educating potential clients and building trust.

This strategy, if implemented correctly, will convert prospects into clients. It will allow you the opportunity to establish strong relationships with your clients, business referrals and the media.

Content marketing provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing, email marketing and contributes to SEO efforts by generating natural inbound links and building quality content on your website that gets picked up by the search engines.

At Pristine PR, we use blogging, video, webinars and podcasts, and social media as a vehicle to promote this content. Our copywriters use captivating headlines, create landing pages that sell and come up with conversion-driven email campaigns to maximize the use of this content.

Online Reputation Management

While Many Factors Influence Purchase Behavior, Ratings and Reviews Top the List

With the increased amount of competition facing attorneys, online brand management has become a powerful tool, providing you greater control over your reputation online. Consumers are basing their decisions about which products and services to purchase from online reviews than ever before.

The Internet is a forum you can use for discussion, giving clients a sounding board to blog, review, and publish positive information about you. The more positive information published about you, the better your online presence; the better your online presence, the better your online reputation. Controlling how others are able to perceive you and your business on the Internet will earn you credibility, increase client retention and bring in new business. Unfortunately, negative reviews and inaccurate information about businesses tend to circle the Web as well. If these negative reviews appear on the first page of Google, you have a problem.

Knowledge is power. You need to know what is being linked to your name and business. Websites are the first step in establishing yourself as a reputable company. Blogging, articles, client success stories, and new developments at your firm can all help enhance your online reputation if placed on targeted websites. At Pristine PR, we know the highest-ranking sites that guarantee the greatest exposure.

At Pristine PR we enhance your brand’s online reputation by publishing accurate and relevant information about you and your business. We develop and maintain your firm’s blog site with keyword-rich content, post positive client reviews, publish timely consumer updates, and create online business profiles through social networking sites. In addition, we add content to your existing website to promote new happenings at your firm and monitor reviews people are writing about your business on sites such as Google, Yahoo, Yelp, AVVO, Complaints Board, etc. We track down any negative reviews and combat them with positive ones!

By requesting testimonials from satisfied clients and circulating these on popular review sites such as Google, Yahoo, Yelp, Yellow Pages and AVVO, is one of the many ways to further enhance your online reputation. When potential clients search for you online they will see positive feedback from satisfied clients reassuring them of your services, qualifications and customer service.

So how do you go about gathering this information? At Pristine PR we use online survey software and questionnaire tools. Sites such as Survey Monkey, provide free online questionnaire and web-based survey solutions, allowing you to create and publish online surveys in minutes, collect the responses and view the results graphically in real time. Getting customer feedback is invaluable to any business. These survey tools can also alert you of negative reviews quickly and give you the ability to mitigate the situation, before a negative review can be written about your business. Staying in touch with what your clients’ value allows you to identify new trends and can have a substantial impact on expanding your client base.

Direct Marketing

At Pristine PR our creative design team works closely with our clients to ensure high quality, effective direct mail campaigns ranging from postcards, tri-fold brochures, newsletters and much more!

Creating an effective direct marketing campaign requires more than just the right wording. Design elements such as fonts, layouts and colors must be consistent with your firm’s brand image. The message you are sending must connect with recipients on a personal level, further enhancing brand loyalty and increasing the client response rate. Our comprehensive list building services allow you to target a specific audience and over time increase your client database.

More Information

In addition to our direct mailers, we also create corporate collateral materials including business cards, letterhead, stationary and pleading paper for use in preparing court documents. Let our team of award winning graphic designers transform your vision into a strong branding concept that will generate more clients and referral attorney leads.