Tips for Marketing Your Law Firm in a Post-COVID World

As Covid-19 continues to affect how law firms operate and serve their clients, it’s evident the legal industry has been permanently transformed digitally by the pandemic. For many firms, videoconferencing, working remotely, and telemedicine are expected to continue to help law firms adapt, adjust, and advance cases in a post-pandemic world.

The impact of the pandemic has been far-reaching, but some law firms are fairing quite well despite the economic downturn. The advice of employment lawyers has been crucial toward helping employers navigate the increasingly complex matters of employee safety and layoffs.

Bankruptcy and foreclosure attorneys are expected to be in high demand as well, with the expiration of the CARES Act Eviction Moratorium, and additional $600 a week federal unemployment benefit. With many businesses still having their employees work remotely, the need for attorneys skilled in cybersecurity matters is also in high demand.

Pandemic or not, marketing is an important part of running a law firm. Here are some ways your firm can benefit from continuing and improving on its marketing efforts during the pandemic.

-Get ahead of your competition;

-Enhance B2B relationships;

-Build on relationships with referral attorneys;

-Set yourself up for success post Covid-19.

Reassure your clients. Studies show that the majority of people are more likely to do business with a company if they personally know someone who had a good experience with that company.

Bottom line: One of your greatest marketing tools as a law firm is your current & past clients.

Past clients should be your firm’s #1 fans. Without them, you would not be the firm you are today. In a time with so much uncertainty, you need to reassure your clients that you’re there for them and that your firm is not going anywhere. To do this, you can:

-Send out email blasts;

-Post regularly on social media;

-Utilize sponsored posts and paid advertisements;

-Issue press releases on newsworthy cases;

-Utilize online newswires for distribution and placement;

-Blog on a regular basis on topics of interest to your client-base.

Get creative and build relationships virtually.

To strengthen relationships with your existing client-base, put yourself in their shoes. What would you want to see and hear from a business?  Keep communication open and honest.  Be empathetic and genuine to any concerns they might have. The more you connect with your clients and potential clients and get a feel for who they are, the better you can market to them in the future. If you do not already have a regular stream of correspondence with clients, now is the time to start (think email marketing).

Improve your firm’s online presence.  

The coronavirus has caused a shift in how people search for an attorney. More people are online now more than ever, and there’s no better time to work on your firm’s online presence. Having a strong online presence can help build your brand, gain credibility, and attract new clients. Plus, it makes your firm more accessible to potential clients so they can easily find you online.

According to Forbes, internet hits have surged between 50% and 70% due to the coronavirus. With so many people spending their free time online, why not take advantage of it? To give your law firm’s online presence a nice boost, you can:

-Optimize your firm’s website for mobile.

-Create valuable content.

-Invest in SEO.

-Incorporate keywords on your website pages.

-Engage in online communities and forums.

Facebook ads: With over 70% of the US online population on Facebook, Instagram, and Messenger, Facebook ads is the largest opportunity to get reach your audiences on social media. Facebook advertisers can reach wide, diverse audiences at low costs.

At Pristine PR we specialize in the latest media, marketing, and technology strategies for law firms. We offer our clients the latest marketing strategies and technologies to keep them ahead of the curve and their competition. This is what drives our business. Call us TODAY to see how we can help grow your law firm and generate new leads.