How many times have you seen a long, complex, unintelligible URL and thought, “Well, how will I remember that”? Even if you have the URL written on a piece of paper, chances are you will make a typo while entering…
Below are the few steps needed to link your blog to your Facebook page. 1. Log into your personal Facebook. 2. Under the Account tab, click Application Settings. Go to the Notes page. This will bring you to any note…
In this post I am going to outline the steps involved in the creation of a superior custom e-blast. There are tools out there that allow you to select templates; however, we do not use nor recommend this at Pristine.…
A Facebook share button will allow readers of your site to post a link to that page on their wall. If you have a blog you can add a Facebook Share button to each blog post and allow your readers…
Adding tracking to your wordpress blog isn’t as difficult as it may seem. First you need to create a google analytics account. Once the account is created you have to specify the url to your site. The tricky part, if…
With the increasing amount of information accessible on the Internet, the way you and your business appear online is just as important as your image and reputation offline. According to the 2010 Pew Internet study, “44% of online adults have…
7 Elements you will need- Just in Case No one wants to think about their company having a crisis, but unfortunately it can happen. It’s how you handle the crisis with the media which will determine whether it will seriously…
The recent BP oil spill in the Gulf has left many Americans outraged and searching for answers. Unfortunately, BP has been un-reassuring and failed miserably in its crisis communications efforts with their slow response time and immediate efforts to “lawyer…
Various social media avenues such as Facebook, Twitter and LinkedIn have had a powerful impact on the PR industry. It’s provided the opportunity for the truly savvy PR professionals to reach their audience, and extend their reach well beyond the…
1. Make yourself memorable. Communicate your specific range of expertise and sell yourself with that in mind at networking events. 2. Share and educate. Do not sell. People are more inclined to actually listen and be more responsive to your…