At Pristine PR we’re all about keeping our clients in the know when it comes to the latest marketing trends. This year it is about how well you communicate with your clients, how you leverage those relationships- and of course, how you share GREAT content!
If you don’t already know, content is key. Effective blogging is one of the number one ways to bring in new business. Creating quality content on a regular basis and driving traffic back to your firm’s website remains the number one way to generate new leads. This means if you do not have a blog already, get one. We can help you! Our trained team of software engineers can implement a WordPress blog into your existing website. If you find that you do not have enough time to devote to blogging (like many of our clients), our professional team of bloggers and copywriters will help you.
Below are some additional marketing and social media trends to implement this year:
Mobile has hit the masses. Your firm’s website needs to be optimized for mobile and tablet devices, utilizing responsive design features that engage users.
When it comes to social media, Google+ is growing faster than ever. With the search benefits of Google combined with its increased user base, consumers are making the move from Facebook to Google+.
Social media sharing will be more important than ever in 2014. This will help with your search rankings.
Incorporate images that compliment your content strategy. Sites like Instagram and Pinterest are becoming wildly popular with businesses.
Triggered emails will lead to an increase in clients in 2014. Providing consumers with specific content that is relevant to their needs, will help grow your client base. Our favorite is Drip 365. It’s successfully converted content into clients for our favorite Miami bankruptcy attorney!
Powerful testimonials continue to be the best form of advertising. Empower your clients to spread the word about your services. Having their testimonials on your firm’s website and on high-ranking review sites will keep the phone ringing.
Video consumption is expected to increase this year. Consumers will look to video content to learn more about businesses. Many of our clients have already implemented this marketing strategy and are reaping the benefits, with increased site traffic and client retention.
At Pristine PR we are continuously adding value to our services. Constantly adapting and offering our clients the latest marketing technologies to keep them ahead of the curve and their competition- This is what drives our business. If you would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact an experienced Fort Lauderdale public relations firm at (954) 376-3683. Also serving Central Florida and surrounding areas at (407) 982-1707.
Related Resources: http://socialmediatoday.com/stephaniefrasco/2015861/11-web-marketing-social-media-trends-will-shape-2014