5 Reasons to Hire a Boutique PR Firm versus an Agency

At Pristine PR we pride ourselves in differentiating ourselves from other PR agencies out there. Here are five reasons why we feel boutique is BETTER…

1. Personalized Customer Service. The public relations industry has rapidly evolved since the evolution of the Internet and social media. In boutique firms, public relations professionals are able to excel in their focus area and dedicate their research time to the firm’s specialization or niche. Boutique firms are pros in their industry. Large firms provide services to a diverse group of clients and have to spread their research time and abilities, thin. We seek out and maintain strong relationships with journalists in our areas of expertise. Our clients enjoy more personalized attention with monthly updates and status reports.

2. You Know Your Team And Your Team Knows You. At an agency, there is a high degree of certainty that projects from your account will be handed off to an account manager that you have never met before. Boutique PR firms have a smaller staff, with whom you are able to develop personal and trusting relationships with. You know and trust the PR pros working on your account and you are familiar with their work. The communication between workers at a boutique firm is more constant; therefore your PR needs are always met in a faster and more efficient manner.

3. Better Communication. It can be very frustrating working with a large agency when it comes to dealing with different departments. Your PR team should be there to make your life easier, not to create additional stress. Communication with a boutique PR firm is easier because you always know who your contact person is for each project. Too many departments can delay your ability to reach the correct PR pro for questions or concerns regarding your account.

4. Every Client Is An Asset. Boutique PR firms value you as a client, no matter the size of your account. Your team will do what it takes to ensure you are happy with your PR services. Every client holds the same amount of importance at a boutique firm; agencies tend to devote more time and effort to accounts with higher budgets.

5. Flexible Campaigns and Services. Boutique PR firms are more likely to customize a campaign that specifically meets your firm’s needs. At larger agencies, you may likely find a ‘one size fits all’ approach. Another drawback with agencies is the contract negotiation process. Agencies typically require a six month signing agreement; a boutique PR firm is more likely to work with you and your budget, offering flexible month-to-month contracts.

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If you have any questions on this topic or would like to hear how the latest media, marketing and technology strategies can help grow your law firm, contact Kristine B. Snively at (954) 376-3683. Also serving Central Florida and surrounding areas at (407) 982-1707.